The use of Boolean operators or commands is crucial for the clever application of keywords. It enables a structured search process to specifically search resumes on XING for suitable talents. Instead of individual keywords, complex commands known as search chains are created.
The most important commands
- AND: This allows you to search for multiple terms in the search engine.
Example: Marketing AND Manager will only find talent profiles that contain both marketing and manager. Again, the order does not matter. - OR: Returns all search results that contain at least one of the two terms.
Example: Sales OR Account OR Salesperson finds all talent profiles that contain at least one of these search terms, regardless of the order. - NOT: Use this to exclude certain search results.
Asterisk: Use the asterisk (*) if you are unsure of the spelling or want to get the largest possible number of hits.
Example: mark* finds both market and market research, marketing, markup, etc. - Quotation marks: If you put a keyword in quotation marks ("..."), the search engine will spit out the exact hits that contain only the term.
Example: "Key Account Manager" will only find talent profiles that contain all three words in exactly this spelling and exactly this order. - Minus sign operator: Use this to exclude words from the search that contain the word after the minus sign. Always use this exclusion search at the end of your search string.
[tip]
Proceed by building blocks in your search and populate them with appropriate keywords:
- Role
- Task
- Technologies
- Education
- Industry
[/tip]