Information about the Monthly Report
The job advertisement report is sent automatically every month. It includes all jobs of product type essential, core, pro and ultimate, which were active/online at least one day in the previous month. In addition, it provides an overview of the most important key figures from the previous month.
Legend
The metrics in the report can be read as follows.
Your Job Ad
| Value Name | Definition |
| Title | Title of the job ad |
| Company Name | Company name |
| City |
Location stated in the job ad |
Your Job Ad Performance
| Impressions | Counts the display of the job card view of a posting. This contains usually only basic information like the name of the job, company, kununu rating and employment type which are being displayed within a small card. Clicking on the card leads to the job detail view for the posting. |
| Visits | Count of loggedin & loggedout visits of the job detail view. This contains the full job description with a job description, requirements, salary forecast etc. This applys per visit of the same posting which could be endless |
| Unique Visitors | Count of unique visitors. Unique counts for logged in visitors are based on the user_id, logged out visitors are identified based on cookies. If one user clicks on the same posting logged in and logged out these clicks are being counted twice. If logged out users delete their cookies, the number of unique counts can theoretically be unlimited |
| Bookmarks | Times users save or bookmark a job posting. Every bookmark counts even if a specific posting was unbookmarked before and bookmarked again by the same user. |
| Apply Intentions | Apply Intentions observed on all postings on XING during a given time period, regardless of when the posting was activated. After intending to apply the user is being forwarded to the application form which depends on the reply type. For URL apply the user is redirected to the reply page of the company. For instant apply the user stays on XING and can complete the application directly on XING. |
| External Application Clicks | Count of clicks on apply button. Considered are both logged in and logged out clicks on the apply button with external job application URL |
| Instant Apply Clicks | Count of clicks on apply button. Considered are both logged in and logged out clicks on the apply button with instant apply |
| Instant Applications |
Finished instant apply process on XING. A user can send an application for the same posting only once. |
Your Posting Details
| Activated At | Date on which the ad was displayed for the first time |
| Expiration Date | The date when the job ad will expire, if it runs its full duration. |
| Run time | run time |
| Posting URL | The URL under which the advert can be found /was found |
| Product Type | Product name (Core, Pro, Ultimate, Essential) |
| Reply Setting | Indicated application type. Possible values: url (forwarding to an external application form) and xing_apply (for XING instant application) |
| ID |
The ID of the job advert in the XING system |
| Order ID | The order number on which the advert was placed. The order number is used to assign the corresponding contract and product (Core, Pro, Ultimate, Essential) |
| Job Code | Usually the ID of the job advert that is made available via the feed |