FAQ: Which image and video formats are suitable for social media ads?

Each social media channel has its own requirements, so image and video formats often differ. In this overview, our partner, TalentBait, has compiled the most common formats of the individual channels for you.

Facebook & Instagram

Size	Image	Story
Recommended size	1200 x 620 px and /or 600 x 600 px	1080 x 1920 px
Minimum size	500 px / height or width	-

Google Display, YouTube & eBay Kleinanzeigen

Formats	Image	Logo (optional)
Landscape	Aspect ratio: 1,91:1 Greater than 600 x 314 px Maximum file size: 5.120 kb	Aspect ratio: 4:1 Recommended size: 1200 x 300 px Minimum size: 512 x 128 px
Square	Aspect ratio: 1:1 Greater than 300 x 300 px Maximum file size: 5.120 kb	Aspect ratio: 1:1 Recommended size: 1200 x 1200 px Minimum size: 128 x 128 px

Twitter & Reddit

	Desktop	Smartphone
Image width	Minimum size: 600 px
Preferred aspect ratio	2:1 to 1:1	16:9
Maximum file size	5 MB

Snapchat

Possible formats	Story ads, single image ad, video ad
Aspect ratio	9:16
Recommended size	1080 x 1920 px

Pinterest

Size	Promoted pin	Carousel pin
Aspect ratio	2:3	1:1 or 2:3 (2 to 5 images)
Recommended size	1500 x 1000 px	-
Maximum file size	10 MB	-

TikTok

Format	Videos	Images
Aspect ratio	9:16 Appearance, like the Instagram story	9:16 A video is created from the images

LinkedIn (Feed-Anzeigen)

Format	Desktop- and mobile version	Mobile version
Image width	min. 400 px
Aspect ratio	1,91:1 1:1	1:1,91
File size	5 MB

Spotify

Format	Image
Image width	min. 500 px
Aspect ratio	1:1 (Square format)
Hint	In order to visually identify audio ads as advertising, a brand logo must be integrated.